The “3-Part Hook” formula (grabs attention instantly)
How to write like you talk (no cringey “marketing speak”)
The psychology of persuasion (what actually makes people buy)
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Email Marketing That Sells
Subject lines that get 50%+ open rates
The “Profit Email Sequence” (5 emails that convert cold leads)
Automated funnels that work 24/7
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Sales Pages & Ads
The “Anti-Sales” sales page framework (converts without pushiness)
Scroll-stopping ad copy (Facebook, Google, TikTok)
Upsell & cross-sell scripts
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Getting Paid as a Copywriter
How to land high-ticket clients (even with no portfolio)
Pricing strategies (from 500to500to10K projects)
Turning one-off gigs into retainers