How to set up campaigns the right way from the start
The 3 key ad types every business should run
Budgeting strategies for beginners and advanced advertisers
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High-Converting Ad Creatives
What makes an ad “unscrollable” (real examples)
Video vs. image ads – which performs better?
How to write irresistible ad copy that converts
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Audience Targeting That Works
Interest-based vs. lookalike audiences – pros and cons
How to exclude irrelevant users and save money
Retargeting strategies to boost ROI
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Scaling & Optimization
When and how to scale winning campaigns
How to lower cost per lead (CPL) and cost per acquisition (CPA)
Automated rules for efficient ad management
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Analyzing & Fixing Underperforming Ads
Key metrics to track in Ads Manager
How to troubleshoot low CTR or high CPC
A/B testing best practices